Mall and Hyper Mall Workflow with Multi-Branch Concept
Account Setup and Multi-Branch Configuration
Internal Designers & Sales Agents: Assigned by the company to create branding and designs for all branches.
Public Partners: External Designers/Sales Agents sign up and verify their account for collaboration across all branches.
Vendors: List products tailored to branch-specific needs (e.g., local demand, seasonality).
Optimize stock levels across branches to ensure consistent availability.
Vendors: Earn from sales once products are listed.
Activities:
- Vendors activate a Mall or Hyper Mall account, which includes sub-shops for multiple branches.
- Mall Plan: Manage up to 3 branches under one account.
- Hyper Mall Plan: Manage up to 5 branches with advanced analytics and franchise control.
Scenario:
A Hyper Mall Vendor sets up branches in Kuala Lumpur, Penang, and Johor Bahru, each specializing in local demands like corporate printing, wedding cards, and promotional merchandise.
Benefits:
- Centralized management of inventory, pricing, and orders across all branches.
- Sub-shops under the same branding increase market penetration while allowing localized customization.
Earnings Example:
Total monthly revenue from all branches: RM 30,000 (e.g., RM 10,000 per branch).
Product Listing with Multi-Branch Adaptation
Public designers upload mockups for licensing, which vendors from various branches can purchase and integrate into their listings, ensuring consistency across locations while offering customization options
Activities:
- Vendors upload products with branch-specific pricing (e.g., Standard, Table, or Matrix pricing).
- Mall Vendors: Use Matrix pricing for up to 3 branches.
- Hyper Mall Vendors: Use advanced pricing for unique product lines across up to 5 branches.
Scenario:
The Penang branch offers a wedding card design exclusive to that location, while the KL branch lists promotional materials for corporate clients.
Benefits:
- Flexibility to adapt products and pricing to local market needs.
- Improved stock control through centralized SKU management.
Earnings Example:
- Exclusive wedding cards generate RM 5,000 in Penang.
- Corporate merchandise brings in RM 15,000 in Kuala Lumpur.
Internal Designer (In-House)
Creates consistent branding assets shared across all branches (e.g., logos, templates).
Works closely with Vendors to align designs with branch-specific campaigns.
Activities:
Consistent Branding Assets:
- Develops logos, templates, and mockups to ensure cohesive branding across all branches.
- Example: A unified marketing design for all sub-shops in a Mall Plan, including promotional flyers and social media assets.
Branch-Specific Customizations:
- Collaborates directly with Vendors to create localized designs for branch-specific campaigns.
- Example: Custom banners for the Penang branch’s wedding fair and product catalogs for the KL branch’s corporate events.
Scenario:
A Hyper Mall Vendor assigns an Internal Designer to create a set of 15 mockups, including logos, product templates, and promotional designs, for exclusive use across 5 branches.
Incentives and Earnings:
- Fixed Salary:
- Designers receive a stable monthly income for their work, regardless of the marketplace’s sales performance.
Benefits:
- Cost-efficient centralized design processes with no recurring licensing fees.
- Faster turnaround on branch-specific design needs.
Earnings Example (Company-Defined Terms):
- Monthly salary: RM 5,000.
- Bonus for completing a multi-branch campaign: RM 1,000.
Public Designer (External)
Uploads mockups tailored for multi-branch licensing (e.g., designs licensed for use across all 5 branches).
Their designs can be licensed by Vendors for use across multiple branches, earning higher fees for multi-branch usage.
Activities:
- Upload mockups to the marketplace, offering them for licensing under Single-Use, Extended, or Exclusive terms.
- Engage in marketplace campaigns to promote designs for greater visibility.
- Track earnings and feedback from Vendors to refine design offerings.
Earning Benefits:
- Licensing Fees: Earn a percentage of the transaction whenever their mockups are used.
- Loyalty Rewards: Earn additional points based on transaction volume and membership tier.
- Unlimited Earning Potential: Scales with the number of mockups sold or licensed.
Example:
- Sale of 10 mockups at RM 50 each (Single-Use): RM 500 gross revenue.
- Platform fee (20%): RM 100.
- Net earnings: RM 400.
Advantages:
- Flexible working hours with control over creative output.
- Potential to scale earnings with a larger design portfolio.
- Mall/Hyper Mall: Centralized control of stock and pricing across locations.
Internal Sales Agent (In-House)
Coordinates multi-branch campaigns for Mall/Hyper Mall Vend
Internal commissions are pre-agreed (not marketplace-based).
Scenario:
- Internal Sales Agent secures a corporate deal for RM 50,000, split across all branches for production.
Benefits:
- Branch-specific promotions drive localized traffic while corporate deals increase overall revenue.
Earnings Example:
- Internal Sales Agent Bonus: RM 2,000 for corporate deal.
Public Sales Agent (External)
Promotes products via referral links, targeting branch-specific audiences.Earns referral commissions and loyalty rewards for each successful transaction.
Public Sales Agents sign up independently through the marketplace.
They promote products using referral links, personal networks, or digital marketing strategies.
Activities:
Referral-Based Promotions:
- Generate referral links for specific Vendors or branches.
- Use digital marketing strategies, such as social media campaigns, email newsletters, or targeted ads, to drive traffic to the marketplace.
- Example: Promoting a Vendor’s Penang branch wedding card designs through Facebook ads targeting local customers.
Branch-Specific Campaigns:
- Focus on localized or niche markets by tailoring campaigns for specific branches.
- Example: Running a campaign for KL’s corporate printing services while promoting Johor Bahru’s promotional merchandise.
Multi-Branch Collaboration:
- Support Vendors operating multiple branches by driving sales traffic to all their sub-shops.
- Example: A Mall Vendor with 3 branches uses the Public Sales Agent to increase visibility for all locations.
Scenario:
A Public Sales Agent runs referral campaigns for a Hyper Mall Vendor’s branches. They generate RM 15,000 in referral sales across 3 branches (KL, Penang, and Melaka), earning commissions for each branch’s revenue.
Incentives and Earnings:
-
Commission-Based Income:
- Earn a percentage of every sale completed through referral links.
- The commission increases with higher transaction volumes, especially for Mall and Hyper Mall Vendors.
-
Loyalty Rewards:
- Earn loyalty points based on the value of completed sales.
- Points can be redeemed for discounts on membership upgrades or additional platform benefits.
-
Tiered Benefits:
- Higher membership tiers (e.g., Professional, Premium) increase loyalty rewards and reduce platform fees.
Benefits:
- For Vendors:
- Increased branch-level sales through targeted referral campaigns.
- Cost-effective marketing without the need for in-house sales teams.
- For Public Sales Agents:
- Unlimited earning potential based on the scale of referral efforts.
- Flexibility to focus on high-demand or high-value branches for maximum returns.
Earnings Example (Marketplace Terms):
- Total Referral Sales: RM 15,000 across 3 branches.
- Commission (5%): RM 750.
- Loyalty Rewards (2% for Professional Tier): RM 300.
- Total Earnings: RM 1,050.
Client Places Order
Clients place orders either directly with specific branches or through a unified storefront.
Orders are automatically routed to the relevant branch for fulfillment.
Points can be redeemed for future orders or discounts.
Payment Options: FPX, Online Banking, Credit/Debit Cards.
Scenario:
A client in KL orders corporate merchandise and personalizes it using mockups. The order is routed to the KL branch for faster delivery.
Benefits:
- Streamlined order placement for clients with clear branch-specific options.
- Faster fulfillment increases client satisfaction and repeat purchases.
Earnings Example:
- Client Order Value: RM 2,000.
- Vendor (Branch KL): RM 1,700 (after 15% platform fee).
Vendor Fulfillment and Courier Optimization
Vendors coordinate branch-level fulfillment with unified logistics tools.
Couriers (e.g., Ninja Van) pick up orders from multiple branches for delivery.
Scenario:
A Hyper Mall Vendor consolidates orders across 3 branches into a single courier pickup schedule, reducing shipping costs.
Benefits:
- Reduced logistics costs through optimized courier routes.
- Real-time delivery tracking for all branches.
Earnings Example:
Logistic savings per consolidated pickup: RM 500/month.
Courier Pickup and Delivery
Courier partner collects the order from the Vendor’s Multi-branch location.
Real-time tracking updates are shared with the client.
Activity for Multi-Branch Marketplace (Mall and HyperMall):
- Courier Partner: Ensures the product reaches the client efficiently, regardless of branch location.
- Client Satisfaction: Directly impacts vendor ratings, which are crucial for future sales and success across all branches.
- Loyalty Program: Points are credited to clients after the order is delivered, encouraging repeat purchases and increasing client retention across the marketplace network.
Earnings/Benefits:
- Vendor: Gains positive ratings across branches for timely and accurate deliveries, boosting their visibility and future sales potential in both Mall and HyperMall environments.
- Client: Receives loyalty points post-delivery, which can be redeemed for discounts or perks on future orders, fostering long-term engagement with both the brand and platform.
Payment and Points Processing
Total Sale Value: RM 5,000. Vendor Net Earnings: RM 4,250 (after 15% fee).endor Net Earnings: RM 4,250 (after 15% fee).
Total Sale Value: RM 5,000. Public Designer: RM 250 (5% licensing fee).
Total Sale Value: RM 5,000. Public Sales Agent: RM 250 (5% referral fee).
Total Sale Value: RM 5,000. Client: Earns 500 points, redeemable as RM 50.
Activity for Multi-Branch Marketplace (Mall and HyperMall):
Vendor, Designer, and Sales Agent Payouts:
-
- Upon order completion, the Vendor, Designer, and Sales Agent each receive their respective payouts based on pre-defined commission structures.
- The Client earns loyalty points for future purchases.
Loyalty Points:
-
- The Client can redeem loyalty points for discounts or perks on future orders, encouraging repeat business across the platform.
Earnings/Benefits for an RM 1,000 Order:
- Vendor: RM 850 (after 15% marketplace fee is deducted).
- Designer: RM 50 (5% commission for design services).
- Sales Agent: RM 50 (5% commission for facilitating the sale).
- Client: Earns 100 loyalty points, which can be redeemed for discounts or perks in future transactions.
Revenue and Loyalty Distribution
Vendor: Receives net profit after platform fees.
Designer: Earns commission for mockup licensing.
Sales Agent: Receives referral commission.
Client: Earns loyalty points (e.g., 10 points for every RM 100 spent) and can redeem them for discounts on future orders.
Activities:
- Platform calculates revenue distribution for Vendors, Designers, and Sales Agents.
- Clients earn loyalty points redeemable across branches.
Scenario:
A client spends RM 5,000 across 3 branches, earning 500 points, which they redeem for a RM 50 discount on their next order.
Benefits:
- Vendors retain net revenue after fees.
- Clients are incentivized to make repeat purchases across branches.