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Hi everyone,
Custom lanyards are popular for corporate giveaways, events, and promotions, and offer various customizations such as color, print method, and material. However, pricing these items and selling them online presents its own set of challenges, particularly when dealing with variations in quantity, print options, and delivery timelines. Let’s discuss how we handle these pricing and e-commerce challenges for custom lanyards, particularly those made with polyester fabric and heat transfer printing.
Here are some questions to spark discussion:
Price Calculation Challenges:
- How do you calculate prices for custom lanyards, especially considering the variations in size (e.g., 20 x 465mm) and quantity (from 10 to 500 pieces)?
- Do you find it tricky to price orders with custom print sides and additional features such as buckles or clips?
- How do you calculate prices for small batches, particularly with size tolerances like +/– 10mm in length and +/– 5mm in rivet crimping?
E-Commerce Barriers:
- What challenges do you face when listing custom lanyards on e-commerce platforms like Shopee or Lazada, especially with product variations such as print side, material, and additional custom features like clips or buckles?
- How do you handle customers’ expectation for delivery, considering the different process days (e.g., 2 days for 10–200 pieces, 3 days for 210–500 pieces)?
- Do you find it difficult to display delivery timelines and offer real-time quotations based on order size and customization?
Room for Improvement:
- What features would make your pricing process more efficient, such as bulk price calculators, live design previews, or automated delivery calculations?
- How can Web-to-Print solutions enhance the shopping experience for custom lanyards, particularly in calculating prices based on product specifications like material type, printing method, and quantity?
- How can e-commerce platforms better support the sale of customizable products, especially for items with variations in size, material, and print options?
Let’s brainstorm how we can simplify the pricing process and improve the e-commerce experience for custom lanyards!
How do you handle pricing for custom lanyards with multiple print options and varying sizes? Share your strategies!
What e-commerce tools or features would make it easier for you to list and sell customizable lanyards online?
How do you ensure delivery timelines are clear to your customers, especially when offering custom sizes and variations like lanyard length tolerance and rivet crimping tolerance?
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